AI-native apps create deep context and sustained attention. Novvy puts your brand inside that moment โ not in front of it.
Google and Meta's share of digital ad spend has dropped from 58% to 43% since 2017. Users are migrating to emerging experiences. Your budget should follow them.
AI-native apps are among the fastest-growing consumer surfaces. Tap in before the channel becomes crowded.
Our engine reads live context โ intent, emotional state, topic โ not just demographics. Match your brand to the exact right moment.
When a brand moment fits naturally into the experience, users engage by choice โ not by accident. That shows in performance.
Every experience is generated against your brand guidelines. You control what context your brand appears in.
In short-drama and short-form video apps, your brand appears as a native moment within the content โ an in-scene product placement, a sponsored scene transition, or a contextual overlay that feels part of the story viewers are already watching.
When users ask AI chatbots for product advice, Novvy ensures your brand is the one surfaced โ with contextual recommendations, direct product links, and natural language endorsements woven into the conversation.
In interactive or entertainment AI, your brand sponsors the moment that keeps users going. They engage because it progresses what they love โ not because they were forced to watch an ad.
In roleplay or companion apps, your product becomes the tool or resource that helps a user move forward in their experience โ surfaced at the moment it's most relevant, by the character they trust.
Novvy's publisher network spans the three fastest-growing AI app categories โ each creating the kind of deep, sustained context that makes brand integration work.
Users seeking help, answers, or task completion โ high intent, highly contextual moments for relevant brand integration.
Companion, roleplay, and social AI โ among the highest session durations in mobile, with deeply personal context.
Interactive fiction, AI-driven storytelling, and immersive entertainment โ audiences fully engaged with the experience.
| Brand Category | Typical Fit | Best Surface |
|---|---|---|
| Consumer Apps & Games | High โ young digital-native audience | Social AI |
| Fashion & Beauty | High โ character and lifestyle context | Entertainment AI |
| F&B / Lifestyle | Medium-High โ scene & setting match | All surfaces |
| eCommerce / Retail | Medium โ growing as agentic commerce matures | All surfaces |
| Financial Services | Selective โ context-dependent | Assistants |
Context matching is table stakes. What we do is harder: generating ad creative that fits inside a live, generative story moment โ in real time.
Our engine reads the real-time narrative state โ characters, setting, plot tension, emotional tone. Not just keywords.
We identify which brands make sense in this moment โ a cafe scene triggers lifestyle brands, a detective scene triggers tech tools.
Ad creative โ dialogue, visuals, mini-game mechanics โ is generated to fit the live context. Every impression is unique.
Novvy works with AI-native apps across three categories โ all selected for deep user context and sustained engagement.
Intelligent assistants and agentic apps where users come with clear intent โ high relevance potential for the right brand.
Companion and social AI with deep personal context, high session time, and users who are fully immersed in the experience.
Interactive storytelling and AI-driven entertainment where narrative context creates natural, frictionless brand moments.
Tell us about your campaign goals. We'll build a format that fits your brand and the story.
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