The Novvy format library

Designed to fit.
Made to engage.

Five ways to bring brands into the experience. Explore real examples, from a product discovery to a game people can try.

5 formats to explore

01 / 05Commerce

Endcap commerce

Turn the end of a scene into a product discovery. Viewers can open product details and continue to the brand’s store when something catches their eye.

  • Introduces products at a natural break
  • Keeps product details close to the story
  • Offers a clear next step to shop
02 / 05Commerce

Pause commerce

Make a pause a moment to explore. When viewers pause a scene, a relevant product appears for them to browse before returning to the story.

  • Fits a moment the viewer has already chosen
  • Gives products room to be explored
  • Keeps the story easy to return to
03 / 05Engagement

Native gaming feed

Introduce a game through an ad that fits the world of the drama. A familiar setting or story theme connects what viewers are watching with a new game to discover.

  • Builds on the context of the drama
  • Brings game discovery into the content feed
  • Provides a direct route to download
04 / 05Engagement

Rewarded story experience

Invite viewers to choose a sponsored, interactive story in exchange for a reward, such as access to the next episode. Their choices turn the ad into an experience they can explore.

  • Offers a clear reason to opt in
  • Encourages participation through story choices
  • Connects brand engagement with an in-app reward
05 / 05Engagement

Native playable feed

Bring a playable game moment into the feed. Viewers can try a simple interaction, discover the game’s appeal, and take the next step to download.

  • Lets viewers try the experience before installing
  • Introduces gameplay through direct interaction
  • Connects a first play with a download opportunity

Every app has its own rhythm. We work with publishers and advertisers to find a format that feels at home.

Discuss a custom format

Find the right format
for your next moment.

Let’s talk about your app, your brand, and what comes next.

Talk to the team