From our format library Product integration in contextSee it in action
01
Context comes first.
Start with what matters in the moment.
02
Creative belongs here.
Build around the experience people chose.
03
Your brand has a role.
Give people a reason to engage.
Inside the experience
Three ways to make a connection.
A story worth watching. A helpful answer. A reason to keep going. Find the right setting for your brand.
01 / Stories & entertainment
A scene ends. A discovery begins.
Turn the end of a scene into a relevant product discovery. Connect your brand to something viewers are already curious about, with a clear path to explore more.
For lifestyle, retail, fashion, and everyday discoveries.
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02 / Assistants & conversations
A useful answer. A relevant brand.
When someone is looking for a recommendation, context matters. Introduce a product or service as part of a helpful conversation, with a natural next step.
Responds to a need the user has expressed
Keeps recommendations within the conversation
Offers a relevant next step to explore
For products and services that answer a real need.
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03 / Play & participation
Give them a reason to stay curious.
Sponsor the next chapter or invite someone to try an interactive experience. Let your brand create value at the moment people want to keep going.